Sports Marketing and Management
The University of Dubuque Sports Marketing and Management major is committed to providing excellence in the creation and dissemination of knowledge, technical skills, and conceptual understanding of contemporary sports marketing and management to students.
The Sports Marketing and Management Program uses an interdisciplinary approach that includes foundation courses in both sports and business. Specific courses in the sports marketing and management program provide students with an understanding of the role of sports in society, the role of marketing and management in sports, and the opportunities to apply their knowledge in sports-related organizations.
What You Will Learn
- Upon successful completion of the program, students will demonstrate strong preparation and skills in marketing, media relations, event planning/management, public relations, technology, and business organizational structures.
- The Sports Marketing and Management Program seeks to combine a strong foundation in theory and practice in preparing students for advanced degree programs and/or entry level careers in a variety of fields such as; marketing and management of professional sport, collegiate sport and administration, recreation and leisure studies, retail, marketing and promotions, sport communications, and others.
Program of Study
The Sport Marketing and Management Program is designed to introduce students to a variety of future careers within the sport management field. Students are prepared for the management of sport and entertainment organizations at the professional, collegiate, and interscholastic levels; in addition to a host of other career fields; and for possible graduate studies in sport management. In addition to required courses offered within the department, students may complete elective courses in marketing, communication, computer graphics, or business.
What Our Students Do
In addition to rigorous coursework and hands-on practical experience throughout the curriculum, our students work both independently and cooperatively to learn the broader field of sport management and how to be an agent of change in a rapidly evolving sport and entertainment environment. Students have volunteered their time and talents with the Dubuque Fighting Saints Hockey Club, the University of Dubuque Athletic Association and Chlapaty Recreation and Wellness Center, and the City of Dubuque Leisure Services Department, among others.
Where Our Graduates Go
Following graduation from the Sport Marketing and Management Program, students go to work for professional, amateur, collegiate, and municipal sport and entertainment organizations. A handful of students have even chosen to continue their studies in Sport Management at the masters level.
News from the Department
Following the inclusion of another 30+ students for Fall 2014, the Sport Marketing and Management Program looks to continue to build its foundation at the University of Dubuque in anticipation of its first full graduating class in the Spring of 2016.
Sports Marketing Management - Program of Study
The courses below are a program sample of what students may encounter. Students will meet with their advisers to develop a personal educational program to plan their elective course choices, internships, undergraduate research, and other educational opportunities and experiences.
HWS 100: Introduction to Health, Wellness and Sport (2)
BAC 120: Principles of Macroeconomics (3)
UDMA 112: Algebra (4)
COM 101: Speech Communication (3)
WVS 101: World View Seminar I (3)
HWS 105: Soscio-Historic Foundations of American Sport (3)
BAC 160: Principles of Microeconomics (3)
BIO 110: Human Biology (4) or other Biology Lab Course
CIS 101: Introduction to Computers (3)
WVS 201: World View Seminar II (3)
HWS 202: Sports Facilities and Event Management (3)
BAC 241: Financial Accounting (3)
BAC 280: Principles of Marketing (3)
RES 104: Research Writing (3)
ENG 101: Composition and Rhetoric (3)
HWS 110: Physical Activity (1)
HWS 280: Sports Marketing (3)
BAC 242: Managerial Acctounting (3)
BAC 340: Effective Communication in Business (3)
SOC 112: Contemporary Social Problems (3) or other Social Development
REL 110: Judeo-Christian Journeys (3) or other REL Course
HWS 320: Sports Promotion and Sales Management (3)
BAC 201: Principles of Management (3)
HWS 340: Media Relations in Sport (3)
PRF 201: Career Development Strategies (1)
ENG 112/260: Literature (3)
HWS 110: Physical Activity (1)
HWS 421: Sports Law and Ethics (3)
HWS 342: Management and Leadership in Sports Organizations (3)
BAC 300: Principles of Finance (3)
ART 111: Survey of Western Art (3) or other Aesthetics B course
BIO 125: Population, Rsources and Environment (3) or other Stewardship course
HWS 471: Sports Administration, Governance, and Compliance (3)
HWS 485/86/87: Internship (3)
UDHS 121: World Civilization (3) or other Global Awareness A Course
CCS 101: Cross-Cultural Study (1) or other Global Awareness B
HWS 495: Senior Seminar (3)
Department Head Health, Wellness and Sport; Assistant Professor
MA, Loras College
BA, Loras College
Office Phone: 563.589.3402
Office Location: 315 Smith Hall
Kevin P. Cattani
Associate Professor of Sport Marketing & Management/Director of Sports Marketing
PhD, University of Florida
Adjunct Instructor of Natural and Applied Sciences
Director of Track and Field | Cross Country
BS, University of Dubuque
Office Phone: 563.589.3860
Office Location: 214 Mercer-Birmingham
Biography - Click Here
Chad Gunnelson, the 2017 IIAC Men's Indoor Track Coach of the Year and USTFCCCA Central Region Men's Coach of the Year, embarks on his seventh season leading the track & field and cross country programs here at UD. The Spartans have seen unparalleled success since his arrival in 2011 and continue to improve. Along with his 2017 honors, Gunnelson was also recognized in 2013 as both IIAC Men's Outdoor Track Coach of the Year and UD Staff Member of the Year.
In 2017, the Spartans men's track and field team claimed their first Iowa Conference Indoor Championship and the first track title in over 50 years. It was the school's 12th league title and first since 1961 in track and field. The Spartan women also posted their best point total at the IIAC Outdoor Championships. At the national level, both the men's and women's teams achieved their highest ever NCAA ranking in 2017, the men ranked 18th and women were 22nd.
Under the direction of Coach Gunnelson, the Spartans track & field team has had 32 NCAA qualifiers, earning 16 All-American honors and 2 National Champion (Rick Valcin, Outdoor Pole Vault, 2014 and Tanasha Atwater, Outdoor Shot Put, 2017). The Spartans have also had 68 IIAC Champions and 233 All-IIAC Performers in addition to breaking 63 school records. Off the track, the women’s team was named USTFCCCA All-Academic for the fifth straight year.
The cross-country program has had similar academic success with the men and women being named USTFCCCA All-Academic for the fourth and eighth consecutive years. On the course, they have placed 16 names to the UD Top-25 cross country performers list under Gunnelson including NCAA All-American Alec Bass (30th, 2016) and national qualifier Fabiola Ortiz (45th, 2016).
Prior to his arrival at UD, Gunnelson, a native of Madison, Wis., spent six years as the Head Track & Field Coach at Madison East High School for both the boy’s and girl’s teams. At Madison East, Gunnelson coached 22 school record holders and back-to-back state champions in 2010 and 2011. In his final year with the Purgolders, the team earned a 3.24 GPA, had four sectional champions, and placed all four state qualifiers on the podium at the WIAA state meet, including a state champion.
Along with coaching, Gunnelson was the owner and CEO of Athletic Republic, a sports performance training facility, from 2007 to 2011 where he built Athletic Republic into the largest training facility in the Madison area and trained youth, high school, college, and professional athletes along with Olympians.
Coach Gunnelson is actively involved in the sport beyond coaching. He serves as the central region representative on the USTFCCCA Division III track & field committee and as the IIAC coaches' chairperson. Gunnelson has spoken at high school clinichs and the USTFCCCA National Convention. He currently holds the USTFCCCA Jumps Specialist Certification, Endurance Specialist Certification, Strength & Conditioning Certification, Track & Field Technical Certification, and Program Management Certification. He is also a Level 1 certified coach with USATF, a certified performance coach with USA Weightlifting, and is certified in the Functional Movement Screen.
Coach Gunnelson resides in Potosi, Wis. with his wife Melissa, their son Dash, and his step-children Taylor and Evan.
Track and Field Coaching Record at the University of Dubuque
Coordinator of Intramural Sports
BA, University of Dubuque
Office Phone: 563.589.3845
Office Location: 207 Chlapaty Recreation & Wellness Center
JD, University of Mississippi
MS, University of Southern Mississippi
BS and BA, University of Southern Mississippi
Office Phone: 563.589.3556
Office Location: 302 Smith Hall
Assistant Professor of Exercise Science
PhD, Iowa State University
Adjunct Education and Physical Education/Health, Wellness and Sport
BA, University of Dubuque
MA, Loras College
Office Phone: 563.589.3232
Office Location: 307 Smith Hall
Careers in Sports Marketing Management
The Sport Marketing and Management Program is designed to prepare students for a variety of future careers within the sport management field. Students are prepared for the management of sport and entertainment organizations at the professional, collegiate, and interscholastic levels; communications and media relations; marketing and promotions; sports information; law and compliance; among others. In addition to required courses offered within the department, students may complete elective courses in marketing, communication, computer graphics, and/or business to broaden their knowledge base and improve their job marketability.
In addition to rigorous coursework and hands-on practical experience throughout the curriculum, students work both independently and cooperatively to learn the broader field of sport management and how to be an agent of change in a rapidly evolving sport and entertainment environment. Students have volunteered their time and talents with the Dubuque Fighting Saints Hockey Club, the University of Dubuque Athletic Association and Chlapaty Recreation and Wellness Center, and the City of Dubuque Leisure Services Department, among others.
This program is designed to provide the educational and experiential base for entry-level professional practice. Students wishing to pursue graduate-level studies through this track will have a solid foundation from the major curriculum, as well as elective courses in marketing, communication, psychology, or business.