University of Dubuque

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Health, Wellness, and Sport Marketing and Management

Mission of Health, Wellness, and Sport

The mission of the Department of Health, Wellness, and Sport (HWS) is to prepare students for careers in a variety of health, wellness, and fitness programs; sport marketing and management; as well as graduate studies. The HWS Department plans to offer four distinct programs of study: bachelor of science in both wellness and exercise science (WES) and pre-professional health science (PPH); a bachelor of arts in both sport marketing and management (SMM) and public and community health (PCH).

The HWS Department is committed to providing students with an instructional program of high quality that involves the discovery, interpretation, and application of knowledge related to the disciplines within the department. HWS is dedicated to providing an education that brings discipline to mind and body in the pursuit of knowledge and in the development of a healthy lifestyle. A central and unifying mission for the department is to promote the value of multidimensional wellness as a means of enhancing quality of life. In HWS we provide experiences for students that will help them develop as whole persons who emerge as champions of wellness and embrace lifelong learning in a changing society.

The Student Learning Objectives for a human health science major are:

  • To prepare students to become quality health, wellness, and fitness professionals through the acquisition of knowledge pertaining to the general functioning of the human body and fitness assessment.
  • To expose students to health and wellness topics among diverse populations across the lifespan.
  • To prepare students to become quality public and community health professionals through the acquisition of knowledge pertaining to the ecology and issues in public and community health.
  • To provide students with experiences that prepare them for various careers in health, wellness, and sport professions; graduate/professional schools; and lifelong learning, where they incorporate the values and ethics of their profession and in turn provide leadership and service to their communities.

The Student Learning Objectives for a sport marketing and management major are:

  • To prepare students with a solid foundation in the principles of business, communication, economics, and legal knowledge as they relate to the discipline of sports marketing and management.
  • To provide students with experiences that prepare them for various careers in health, wellness, and sport professions; graduate/professional schools; and lifelong learning where they incorporate the values and ethics of their profession and in turn provide leadership and service to their communities.

The Student Learning Objectives for a wellness and exercise science major are:

  • To prepare students to become quality health, wellness, and fitness professionals through the acquisition of knowledge pertaining to the general functioning of the human body and fitness assessment.
  • To develop an appreciation of the role of multidimensional wellness in the balance of life through fitness and wellness programs.
  • To expose students to health and wellness topics among diverse populations across the lifespan.
  • To provide students with experiences that prepare them for various careers in health, wellness, and sport professions; graduate/professional schools; and lifelong learning where they incorporate the values and ethics of their profession and in turn provide leadership and service to their communities.