Sports Marketing and Management
The University of Dubuque Sports Marketing and Management major is committed to providing excellence in the creation and dissemination of knowledge, technical skills, and conceptual understanding of contemporary sports marketing and management to students.
The Sports Marketing and Management Program uses an interdisciplinary approach that includes foundation courses in both sports and business. Specific courses in the sports marketing and management program provide students with an understanding of the role of sports in society, the role of marketing and management in sports, and the opportunities to apply their knowledge in sports-related organizations.
What You Will Learn
- Upon successful completion of the program, students will demonstrate strong preparation and skills in marketing, media relations, event planning/management, public relations, technology, and business organizational structures.
- The Sports Marketing and Management Program seeks to combine a strong foundation in theory and practice in preparing students for advanced degree programs and/or entry level careers in a variety of fields such as; marketing and management of professional sport, collegiate sport and administration, recreation and leisure studies, retail, marketing and promotions, sport communications, and others.
Program of Study
The Sport Marketing and Management Program is designed to introduce students to a variety of future careers within the sport management field. Students are prepared for the management of sport and entertainment organizations at the professional, collegiate, and interscholastic levels; in addition to a host of other career fields; and for possible graduate studies in sport management. In addition to required courses offered within the department, students may complete elective courses in marketing, communication, computer graphics, or business.
What Our Students Do
In addition to rigorous coursework and hands-on practical experience throughout the curriculum, our students work both independently and cooperatively to learn the broader field of sport management and how to be an agent of change in a rapidly evolving sport and entertainment environment. Students have volunteered their time and talents with the Dubuque Fighting Saints Hockey Club, the University of Dubuque Athletic Association and Chlapaty Recreation and Wellness Center, and the City of Dubuque Leisure Services Department, among others.
Where Our Graduates Go
Following graduation from the Sport Marketing and Management Program, students go to work for professional, amateur, collegiate, and municipal sport and entertainment organizations. A handful of students have even chosen to continue their studies in Sport Management at the masters level.
News from the Department
Following the inclusion of another 30+ students for Fall 2014, the Sport Marketing and Management Program looks to continue to build its foundation at the University of Dubuque in anticipation of its first full graduating class in the Spring of 2016.
Sports Marketing Management - Program of Study
The courses below are a program sample of what students may encounter. Students will meet with their advisers to develop a personal educational program to plan their elective course choices, internships, undergraduate research, and other educational opportunities and experiences.
HWS 100: Introduction to Health, Wellness and Sport (2)
BAC 120: Principles of Macroeconomics (3)
UDMA 112: Algebra (4)
COM 101: Speech Communication (3)
WVS 101: World View Seminar I (3)
HWS 105: Social-Historical Foundations of American Sport (3)
BAC 160: Principles of Microeconomics (3)
BIO 110: Human Biology (4) or other Biology Lab Course
CIS 101: Introduction to Computers (3)
WVS 201: World View Seminar II (3)
HWS 202: Sports Facilities and Event Management (3)
BAC 241: Financial Accounting (3)
BAC 280: Principles of Marketing (3)
RES 104: Research Writing (3)
ENG 101: Composition and Rhetoric (3)
HWS 110: Physical Activity (1)
HWS 280: Sports Marketing (3)
BAC 242: Managerial Acctounting (3)
BAC 340: Effective Communication in Business (3)
SOC 112: Contemporary Social Problems (3) or other Social Development
REL 110: Judeo-Christian Journeys (3) or other REL Course
HWS 320: Sports Promotion and Sales Management (3)
BAC 201: Principles of Management (3)
HWS 340: Media Relations in Sport (3)
PRF 201: Career Development Strategies (1)
ENG 112/260: Literature (3)
HWS 110: Physical Activity (1)
HWS 421: Sports Law and Ethics (3)
HWS 342: Management and Leadership in Sports Organizations (3)
BAC 300: Principles of Finance (3)
ART 111: Survey of Western Art (3) or other Aesthetics B course
BIO 125: Population, Rsources and Environment (3) or other Stewardship course
HWS 471: Sports Administration, Governance, and Compliance (3)
HWS 485/86/87: Internship (3)
UDHS 121: World Civilization (3) or other Global Awareness A Course
CCS 101: Cross-Cultural Study (1) or other Global Awareness B
HWS 495: Senior Seminar (3)
Department Head Health, Wellness and Sport; Assistant Professor
EdD, National Louis University
Office Phone: 563.589.3402
Office Location: 315 Smith Hall
Kevin P. Cattani
Professor of Sport Marketing & Management
Director of the Master's in Management in Sport Management (MMSM) Program
PhD, University of Florida
Office Phone: 563.589.3454
Office Location: 311 Smith Hall
Adjunct Instructor of Natural and Applied Sciences
Director of Track and Field | Cross Country
BS, University of Dubuque
Office Phone: 563.589.3860
Office Location: 214 Mercer-Birmingham
Biography - Click Here
Chad Gunnelson is in his eighth season leading the track & field and cross country programs at UD. Recently, he was awarded the 2017 and 2018 IIAC Men's Indoor Track Coach of the Year and USTFCCCA Central Region Men's Coach of the Year. He has lead the Spartans to unparalleled success since his arrival in 2011.
In 2018, the Spartans men's track and field team claimed their second straight Iowa Conference Indoor Championship. It was the school's 13th league title in track and field. The Spartan women also posted their best point total at the IIAC Outdoor Championships, scoring 150.33 points for their best team finish in school history. At the national level, both the men's and women's teams achieved their highest ever NCAA team finish in 2018, the men 12th and women were 21st.
Under the direction of Coach Gunnelson, the Spartans track & field team has had 52 NCAA qualifiers, earning 23 All-American honors and 3 National Champions (Blaze Murfin, Outdoor Shot Put, 2018; Tanasha Atwater, Outdoor Shot Put, 2017; Rick Valcin, Outdoor Pole Vault, 2014). The Spartans have crowned 90 IIAC Champions and 300 All-IIAC Performers in addition to breaking 69 school records in seven seasons.
The cross-country program has had similar academic success with the men and women being named USTFCCCA All-Academic for the sixth and tenth consecutive years. On the course, they have placed 20 names to the UD Top-25 cross country performers list under Gunnelson including NCAA All-American Alec Bass (30th, 2016) and national qualifier Fabiola Ortiz (45th, 2016).
Prior to his arrival at UD, Gunnelson, a native of Madison, Wis., spent six years as the Head Track & Field Coach at Madison East High School for both the boy’s and girl’s teams. At Madison East, Gunnelson coached 22 school record holders and back-to-back state champions in 2010 and 2011. In his final year with the Purgolders, the team earned a 3.24 GPA, had four sectional champions, and placed all four state qualifiers on the podium at the WIAA state meet, including a state champion.
Along with coaching, Gunnelson was the owner and CEO of Athletic Republic, a sports performance training facility, from 2007 to 2011 where he built Athletic Republic into the largest training facility in the Madison area and trained youth, high school, college, and professional athletes along with Olympians.
Coach Gunnelson is actively involved in the sport beyond coaching. He serves as the central region representative on the USTFCCCA Division III track & field committee, the IIAC coaches' chairperson, and as the college coaches’ representative for the Iowa Association of Track Coaches. Gunnelson has spoken at high school clinics and the USTFCCCA National Convention. He currently holds the USTFCCCA Jumps Specialist Certification, Endurance Specialist Certification, Strength & Conditioning Certification, Track & Field Technical Certification, and Program Management Certification. He is also a Level 1 certified coach with USATF, a certified performance coach with USA Weightlifting, and is certified in the Functional Movement Screen.
Coach Gunnelson resides in Dubuque, Iowa with his wife Melissa, their son Dash, and his step-children Taylor and Evan.
Track and Field Coaching Record at the University of Dubuque
Coordinator of Intramural Sports
BA, University of Dubuque
Office Phone: 563.589.3845
Office Location: 207 Chlapaty Recreation & Wellness Center
James Sarra, Jr.
Assistant Professor of Sport Management and Marketing
Office Phone: 563.589.3219
Office Location: 309 Smith Hall
Adjunct Instructor (Archery)
Assistant Professor of Exercise Science
PhD, Iowa State University
Adjunct Education and Physical Education/Health, Wellness and Sport
BA, University of Dubuque
MA, Loras College
Office Phone: 563.589.3232
Office Location: 307 Smith Hall
Careers in Sports Marketing Management
The Sport Marketing and Management Program is designed to prepare students for a variety of future careers within the sport management field. Students are prepared for the management of sport and entertainment organizations at the professional, collegiate, and interscholastic levels; communications and media relations; marketing and promotions; sports information; law and compliance; among others. In addition to required courses offered within the department, students may complete elective courses in marketing, communication, computer graphics, and/or business to broaden their knowledge base and improve their job marketability.
In addition to rigorous coursework and hands-on practical experience throughout the curriculum, students work both independently and cooperatively to learn the broader field of sport management and how to be an agent of change in a rapidly evolving sport and entertainment environment. Students have volunteered their time and talents with the Dubuque Fighting Saints Hockey Club, the University of Dubuque Athletic Association and Chlapaty Recreation and Wellness Center, and the City of Dubuque Leisure Services Department, among others.
This program is designed to provide the educational and experiential base for entry-level professional practice. Students wishing to pursue graduate-level studies through this track will have a solid foundation from the major curriculum, as well as elective courses in marketing, communication, psychology, or business.