Bachelor of Business Administration Marketing
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Marketing is the study of attracting customers, which incorporates knowledge gained by studying exchange relationships; it is the business process of identifying, anticipating, and satisfying customers' needs and wants. At the University of Dubuque, your studies will take you into the world of consumer behavior, environmental marketing, relationship marketing, marketing analytics, business to business marketing, business to consumer marketing, public relations, and advertising. You will leave ready to build a career in the private sector, the public sector, the nonprofit sector, and the governmental sector. Every company needs to attract and maintain a strong customer base to be successful.
Making a Difference Through the Study of Marketing
Students and faculty at UD are active both in the classroom and in the real world. Their work contributes to the advancement of society by driving product awareness, cultivating brand credibility, building trust among target buyers, and providing customer value through information, entertainment, and inspiration. University of Dubuque's marketing curriculum engages students in addressing consumer needs, identifying target markets, and developing integrated marketing communication plans to deliver valuable solutions to organizations and consumers.
Degree Distinctive
Marketing students receive a solid foundation in marketing including consumer behavior, advertising, sales, retail management, digital marketing, social media marketing, international marketing, and marketing management. In addition, students partake in an internship experience to gain professional experience while pursuing their degree.
Marketing faculty are involved in all aspects of the curriculum, from the hands-on classroom learning experience to helping students secure an internship and ultimately land their first job. UD's marketing majors apply their knowledge and skills to help organizations succeed in the competitive and dynamic business environment by identifying growth opportunities and delivering exceptional customer value through the products and services they develop and promote.
Career Opportunities
Opportunities for Marketing majors are as varied as the field itself. Every organization - for-profit and nonprofit - cares about creating customer value, and marketing is an integral part of this process. Students will find career opportunities in advertising, sales, retail management, product marketing, marketing research, and customer service. Our students will also find career opportunities in various industries such as the computer industry, sports marketing, travel and tourism, banking, nonprofit arenas, and government.
Common Job Titles in Marketing:
Account Manager
Advertising Account Executive
Advertising Manager
Brand Manager
Channel Manager
Communications Manager
Market Analyst
Market Research Manager
Marketing Analytics Manager
Media Buyer
Online Advertising Manager
Product Manager
Promotions Manager
Public Relations Director
Sales Manager
Social Media Marketer
Web Analytics Professional
Communication, Design, Marketing, and Sport Management Faculty/Staff
Kevin CattaniDirector of Master in Management – Sport Management (MMSM) Program; Professor of Sport Marketing and Management
Phone: 563.589.3454 Fax: 563.589.3410 Email: KCattani@dbq.edu Department: Communication, Design, Marketing, and Sport Management Office: 216 Severance Hall
CREDENTIALS
- PhD, University of Florida
- MS, University of Florida
- BS, University of Florida
Michelle GraceAssociate Professor of Communication; Communication Department Internship Coordinator.
Phone: 563.589.3204 Email: MGrace@dbq.edu Department: Communication, Design, Marketing, and Sport Management Office: 308 Van Vliet Hall
Credentials
- EdD, National Louis University
- MAC, University of Dubuque
- BBA, Loras College
Jean HoldenerDigital Art and Design Cohead; Assistant Professor.
Phone: 563.589.3768 Fax: 563.589.3410 Email: JHoldene@dbq.edu Department: Communication, Design, Marketing, and Sport Management Office: 216 Dunlap Technology Center
Credentials
PhD, Capella University; MFA, Memphis College of Art; BA, University of Wisconsin-Whitewater.
Sue Ann MarinoCommunication Department Head; Assistant Professor of Communication.
Phone: 563.589.3641 Email: SMarino@dbq.edu Department: Communication, Design, Marketing, and Sport Management Office: 306 Van Vliet Hall
Credentials
- MA, DePaul University
- BA, University of Iowa
Sheila SabersDigital Art and Design Department Chair; Associate Professor of Digital Art and Design
Phone: 563.589.3780 Fax: 563.589.3410 Email: SSabers@dbq.edu Department: Communication, Design, Marketing, and Sport Management Office: 223 Dunlap Technology Center
Credentials
MAC, University of Dubuque; BA, Iowa State University.
Jenn SuppleAssociate Professor of Communication; Director of Speech Communication.
Phone: 563.589.3411 Email: JSupple@dbq.edu Department: Communication, Design, Marketing, and Sport Management Office: 312 Van Vliet Hall
Credentials
- EdD, National Louis University
- MA, University of Northern Iowa
- BFA, Drake University
Franklin Nii YarteyProfessor of Communication
Phone: 563.589.3181 Email: FYartey@dbq.edu Department: Communication, Design, Marketing, and Sport Management Office: 310 Van Vliet Hall
Credentials
- PhD, Bowling Green State University
- MA, Indiana State University
- BA, Northwestern College
