Division of Communication, Design, Marketing, and Sport Management
The mission of the Division of Communication, Design, Marketing, and Sport Management is to prepare students to create, communicate, and engage effectively across contemporary media, organizational, and cultural environments. Through engaged teaching and learning, students develop expertise in written, oral, visual, and digital communication while applying creative and strategic approaches to design, marketing, public relations, advertising, and audience engagement. Students develop practical skills in areas such as graphic design, animation, and web design, marketing analytics and consumer behavior as well as specialized knowledge for leadership and engagement within the sports industry, including sport marketing, event management, sport law and sport finance. Across these areas, students learn to understand audiences, create compelling messages and experiences, build meaningful relationships, and use communication and creative strategies to advance organizations and communities. Grounded in ethical practice and community engagement, the division prepares students for careers in the private, public, nonprofit, governmental, creative, and sport-related sectors.
The Division of Communication, Design, Marketing, and Sport Management offers the following majors and minors:
Communication (Major, Minor)
Digital Art and Design (Major, Minor)
Marketing (Major, Minor)
Sport Marketing and Management (Major)
Communication (Major, Minor)
At the University of Dubuque, your studies will take you into the world of organizational communication, public relations, and media studies. You will leave ready to build a career in various jobs and industries.
BA: CommunicationDigital Art and Design (Major, Minor)
Digital Art And Design (DART) is the study of visual communication using digital technologies in graphic, animation, and web design. At the University of Dubuque, your studies will take you into the world of digital design through a project-based curriculum that is enriched with one-on-one interaction with the DART faculty to create professional portfolio work.
Learn MoreMarketing (Major, Minor)
Marketing is the study of attracting customers, which incorporates knowledge gained by studying exchange relationships; it is the business process of identifying, anticipating, and satisfying customers' needs and wants. At the University of Dubuque, your studies will take you into the world of consumer behavior, environmental marketing, diversity marketing, relationship marketing, marketing analytics, business to business marketing, business to consumer marketing, public relations, and advertising.
Learn MoreSport Marketing and Management (Major)
Sport Marketing and Management is focused on the skills, techniques, and proficiencies of leading an organization within the larger sports industry.
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